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In 2016, Esme founded Hook Magazine; a biannual print publication that uses spirituality as a lens to explore contemporary culture. Heralding its success as an indie publication, the magazine has been stocked everywhere from Hermès and Palais de Tokyo in Paris to The ICA and Treadwells Books in London; as well as selling to 15 different countries online. It has also received notable coverage in the likes of Metal Magazine and local news.