Publish Your Own Magazine Workbook Bundle: The Idea & The Look

  • This is a bundle purchase of Publish Your Own Magazine Workbooks 'The Idea' and 'The Look'. 


    The Idea: Concept, Content & Creation


    Do you dream of starting your own magazine but don't know where to begin? I believe I can help. 


    I believe I can help because I’ve been where you are before. I too dreamed of creating a print publication that was full of content I wanted to see represented and one that would showcase my skills in a way I had autonomy over. And so I gave myself permission to explore a seed of an idea until it grew to become a fully-fledged print publication. That publication was Hook Magazine, which has now been sold in over 15 different countries and been featured in some of the world’s most prestigious art galleries and shops. 


    I want to share with you what I know and have learnt about creating my own magazine — so you can do it too. Publish Your Own Magazine: The Idea: Concept, Content & Creation teaches the fundamental principles behind any successful print publication so you can have the skills and insight needed to be a part of a media revival that champions you as a creator: your needs and your value system. 


    This 40-page digital workbook was originally created as an aid to accompany its corresponding online workshop but can also be used and completed alone. It’s here to help you nail your magazine concept, hone your message and create a plan of action ready to finally get to work on those dreams of yours.


    Alongside hearing words of wisdom and advice from the editors of Foundry, CONKER, Sabat, Boshemia, Caboodle and Sister Magazine, the contents of this book cover:


    • What you can get out of Choosing Print and how it can serve you and your audience.
    • Developing your Publishing Model: everything from how often you should publish to streamlining your magazine’s content.
    • Cultivating your Brand Guidelines into an airtight magazine-ready concept. 
    • Who is your Audience and how to get in front of them.
    • Writing your Mission Statement.
    • Why you need a Media Pack and how to make one.
    • How to get Contributors & Collaborators on board when you’re starting out.
    • What is a realistic Budget for a start-up magazine?
    • How to write a Flat Plan.
    • An extensive list of Resources and what you’ll actually need to see your idea through to a fully-fledged print publication.
    • An Interview with Beccy Hill, Editor-in-Chief of Sister Magazine


    The Look; Layout, Design & Style



    Do you have a well thought through idea for a print magazine? Maybe you’ve already got a whole publication conceptualised in your mind. Be that on a subject that invigorates your creativity or one that would complement your existing brand. What you do know, is you’d love to be able to actually make the thing: to showcase your talent, to voice your message and to be the permission you need to let your work be seen by the world.


    But the thing that’s holding you back — the reason you haven’t yet made this dream a reality, is that you don’t know where to begin technically putting it all together. You haven’t quite figured out how to make your ideas look as great on paper as they look in your mind. Or how to even begin navigating InDesign — the editorial designer’s best friend.


    I believe I can help. I believe you don’t need to be a trained graphic designer or have any prior skill or training in Adobe software to master the art needed to layout and design a compelling publication that compliments and strengthens your magazine’s message.


    I want to share with you what I know and have learned about designing a magazine. I would like to help you develop a skill so transferable in the modern economy of visual media, that you’ll go forwards confident in your ability to curate creative projects into myriad forms. Publish Your Own Magazine: The Look; Layout, Design & Style is a 44-page digital workbook designed to help you design a print magazine that deserves to exist in the world.


    Alongside hearing words of wisdom and advice from the editors of Akin, BRIGHT Zine, Cacao, Cosmopolitian, Foundry and Road Grays Magazine, in this 44-page workbook I cover...


    • The Fundamental Principles of InDesign and other graphic design tools that are vital to the craftsmanship of putting together a magazine yourself: how to set up a document, use grids, columns and margins.

    • The Dos and Don’ts of Font and Typography: how to make your words not only seen but easily read and well remembered. From pull quotes to paragraphing for print. 

    • How to Create a Unique Design Aesthetic that is coherent with your content and to choose and use images that align with your story and overall complement your magazine’s mission.

    • What Exactly Goes on the Cover and how to make yours stand out. You may not judge a book by its cover but you certainly do judge a magazine by it’s cover. 

    • How to Source Photography on a budget and understanding copyrighted material.

    • The value of Using Different Art Mediums and Design Styles: photography, illustration, analogue art etc.

    • How to Decide the Format of your Magazine and Utilise Space: everything from deciding the size of your publication to how many spreads should your content cover.

    • Checklist of the Anatomy of your publication.

    • An Interview with Jessica Lockett, Art Editor of Cosmopolitan Magazine

    This workbook bundle is for you if…



    • You want to start or design your own print publication

    • You have a brand or business that could benefit from publishing its own magazine

    • You want to learn the vital and fundamental skills of InDesign for editorial

    • You want to go into publishing/editing/magazine design

    • You want to add multiple new skills to your CV and show potential employers what you can accomplish

    • You want to put existing creative skills to use and come away with a physical amalgamation of those skills in action

    • You have a message you want the world to hear

    • You are interested in learning more about magazines and how they come to life


    Meet the author...


    Esme Rose Marsh is the self-taught founder and editor of independent print publication Hook Magazine. Rising from the ashes of dissatisfaction for the current censorship, attitude and landscape of traditional press, Esme knew she couldn’t sit back and wait for things to change. She couldn’t not get to work and create the magazine she knew to be deep inside of her, waiting to be unleashed. With no prior knowledge or training of the software needed to put together a publication nor the contacts to kickstart her magazine’s visibility in the world, Esme had an idea she believed in and she knew that was enough. 


    Today Esme is a freelance artist, graphic designer for print magazines and a magazine consultant working to help creatives establish their own publications or already-existing magazines take the next step. Previous consultancy clients of Esme’s have included the Midlands Arts Council, Restless Magazine, Foundry Magazine, Cove Magazine, Yolklore Magazine and Club Lovesick Magazine. To find out more about working with Esme 1:1, you can visit her website at


    N.B. You will receive a Zip. file that includes both of your workbooks as PDFs . They will need to be downloaded within 30 days of purchase. 


    I can't wait to see your magazine come to life!