Do you dream of starting your own magazine but don't know where to begin? I believe I can help. 


I believe I can help because I’ve been where you are before. I too dreamed of creating a print publication that was full of content I wanted to see represented and one that would showcase my skills in a way I had autonomy over. And so I gave myself permission to explore a seed of an idea until it grew to become a fully-fledged print publication. That publication was Hook Magazine, which has now been sold in over 15 different countries and been featured in some of the world’s most prestigious art galleries and shops. 


I want to share with you what I know and have learnt about creating my own magazine — so you can do it too. Publish Your Own Magazine: The Idea: Concept, Content & Creation teaches the fundamental principles behind any successful print publication so you can have the skills and insight needed to be a part of a media revival that champions you as a creator: your needs and your value system. 


This 40-page digital workbook was originally created as an aid to accompany its corresponding online workshop but can also be used and completed alone. It’s here to help you nail your magazine concept, hone your message and create a plan of action ready to finally get to work on those dreams of yours.


Alongside hearing words of wisdom and advice from the editors of Foundry, CONKER, Sabat, Boshemia, Caboodle and Sister Magazine, the contents of this book cover:


  • What you can get out of Choosing Print and how it can serve you and your audience.
  • Developing your Publishing Model: everything from how often you should publish to streamlining your magazine’s content.
  • Cultivating your Brand Guidelines into an airtight magazine-ready concept. 
  • Who is your Audience and how to get in front of them.
  • Writing your Mission Statement.
  • Why you need a Media Pack and how to make one.
  • How to get Contributors & Collaborators on board when you’re starting out.
  • What is a realistic Budget for a start-up magazine?
  • How to write a Flat Plan.
  • An extensive list of Resources and what you’ll actually need to see your idea through to a fully-fledged print publication.
  • An Interview with Beccy Hill, Editor-in-Chief of Sister Magazine


This workbook is for you if…


  • You want to start your own print publication

  • You have a brand or business that could benefit from publishing its own magazine

  • You want to go into publishing/editing

  • You want to add multiple new skills to your CV and show potential employers what you can accomplish

  • You want to put existing creative skills to use and come away with a physical amalgamation of those skills in action

  • You have a message you want the world to hear

  • You are interested in learning more about magazines and how they come to life


Meet the author...


Esme Rose Marsh is the self-taught founder and editor of independent print publication, Hook Magazine. Rising from the ashes of dissatisfaction for the current censorship, attitude and landscape of traditional press, Esme knew she couldn’t sit back and wait for things to change. She couldn’t not get to work and create the magazine she knew to be deep inside of her, waiting to be unleashed. With no prior knowledge or training of the software needed to put together a publication nor the contacts to kickstart her magazine’s visibility in the world, Esme had an idea she believed in and she knew that was enough. 


Today Esme is a freelance artist, graphic designer for print magazines and a magazine consultant working to help creatives establish their own publications or already-existing magazines take the next step. Previous consultancy clients of Esme’s have included the Midlands Arts Council, Restless Network, Foundry Magazine, Cove Magazine, Yolklore Magazine and Club LoveSick Magazine. To find out more about working with Esme 1:1, you can visit her website at


N.B. This is a digital PDF file that needs to be downloaded within 30 days of purchase. 


I can't wait to see your magazine come to life!!!

Publish Your Own Magazine Workbook: The Idea

  • The workbook comes as a PDF. 

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